At PRISM HAIR, our keratin smoothing treatments are designed to soften texture, reduce frizz, and leave your hair feeling silky, shiny, and easy to style. Whether you’re dealing with Virginia humidity or just looking for less maintenance day to day, our Brazilian Blowout services deliver smoother, healthier-looking hair without compromising your natural texture.
Our expert stylists at both our South and West Richmond locations will guide you to the perfect smoothing treatment for your hair type, lifestyle, and goals.
Our most powerful smoothing option, the original Brazilian Blowout eliminates frizz, improves shine, and creates soft, touchable smoothness that lasts up to 3-4 months. Perfect for guests who want the sleekest results with maximum humidity protection.
Starting at $375+
A quicker version of the classic treatment, this express service delivers smoother, shinier hair in under an hour. Results last 4-6 weeks, perfect for busy guests, first-timers, or special events. A great intro for first-time keratin clients.
Starting at $175+
Seal and protect your ends with this quick, effective add-on treatment. The Brazilian Blowout Split End Repair targets damaged or frayed ends using a professional-grade bonding formula that instantly mends and helps prevent future breakage. It’s the perfect boost of strength and smoothness for longer-lasting style and healthier-looking hair. Available as an add-on to any service.
Starting at $25+
Whether you’re looking to tame summer frizz or simplify your styling routine year-round, PRISM HAIR has the solution. Our certified stylists will help you achieve the smooth, healthy finish you’re dreaming of, while keeping your unique texture and personality at the center of it all.
Your appointment begins with a detailed consultation so your stylist can assess your hair texture, condition, and daily routine to recommend the ideal smoothing service.
We use a professional clarifying shampoo to remove product buildup and prep the hair for maximum absorption of the treatment.
The Brazilian Blowout solution is applied carefully section by section, with special attention to frizz-prone areas and your personal styling needs.
Using a professional flat iron, your stylist activates and seals in the treatment to lock in smoothness and boost shine.
Your look is completed with a blowout or ironed style so you leave feeling sleek, refreshed, and frizz-free.
We’ll send you home with personalized care instructions and product recommendations to help maintain your results and extend your treatment’s longevity.
Keratin smoothing treatments like Brazilian Blowout are ideal for guests who want to:
Unlike harsh relaxers, Brazilian Blowout does not permanently alter your hair’s curl pattern. Instead, it creates a smoother, glossier version of your natural hair, all while reinforcing it with protective proteins.
Both treatments use the same professional formula to smooth frizz, improve shine, and reduce styling time, but they differ in intensity and longevity. The Brazilian Blowout delivers the most dramatic smoothing results, lasting up to 12 weeks and ideal for those dealing with high frizz, thick hair, or challenging humidity. The Brazilian Blowout Express is a quicker version that smooths the hair in under an hour and lasts about 4 weeks, making it perfect for first-timers, special occasions, or clients with less time to spare.
At PRISM HAIR, our stylists will help you choose the best version based on your hair texture, lifestyle, and goals. Both treatments are safe for color-treated hair and can be customized to maintain your natural wave or curl.
Not unless you want it to. The beauty of a Brazilian Blowout is that it’s fully customizable. If you love your natural waves or curls but want to reduce frizz, soften your texture, and make your hair more manageable, we can apply the treatment in a way that preserves your body and movement. If you’re looking for a smoother, straighter result, we can adjust the heat and technique to give you that sleek, polished look.
At PRISM HAIR, our stylists take time during your consultation to understand how you like to wear your hair and will tailor your Brazilian Blowout service accordingly.
The original Brazilian Blowout typically lasts up to 12 weeks with proper care, while the Brazilian Blowout Express lasts around 4 to 6 weeks. Several factors affect how long your results will last, including your hair’s natural texture, how often you wash your hair, the type of shampoo and conditioner you use, and how much heat styling you do at home.
To maintain your results, we recommend using sulfate-free, keratin-safe haircare products and minimizing heat tools when possible. Before you leave, your stylist at PRISM HAIR will go over personalized aftercare tips and help you build a routine that keeps your hair smooth and frizz-free for as long as possible.
Yes, Brazilian Blowout treatments are safe, and even beneficial, for color-treated and highlighted hair. In fact, many clients notice that their color looks even shinier and more vibrant after the treatment. Because the formula contains protective proteins that help seal the cuticle, it can reduce porosity and protect color from fading due to washing, heat styling, and environmental exposure.
PRISM HAIR specializes in both hair color and smoothing services, so our stylists take special care to ensure your treatment complements and protects your color investment.
Absolutely. Brazilian Blowout treatments are highly effective on curly, wavy, and coily hair types. They won’t remove your curls unless you specifically want a straighter result, instead, they work by smoothing the outer layer of the hair, reducing frizz, and making your natural texture easier to manage. For clients with curls, the treatment can help define curl patterns, cut down on drying time, and make wash days feel a lot more effortless.
At PRISM HAIR, we love working with all hair types and textures, and our team is trained to tailor smoothing treatments to the unique needs of curly and textured hair. Your stylist will walk you through exactly what to expect so you can feel confident about your results.
Our team is here to help you find the best service for your goals! Send us a message, and a member of our team will be in touch!
Not sure who to book with or feeling nervous about trying someone new? Take our quick stylist matchmaking survey! In just a few minutes, you’ll be paired with a PRISM HAIR artist who matches your hair goals, style vibe, and unique personality.
Not sure who to book with or feeling nervous about trying someone new? Take our quick stylist matchmaking survey! In just a few minutes, you’ll be paired with a PRISM HAIR artist who matches your hair goals, style vibe, and unique personality. Select your location below to get started!
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